About Us

At Adirupa, we’re redefining personal and home care for the modern Indian consumer. What began as a trusted name in "Multi Facated Brand" has grown into a holistic lifestyle brand offering innovative solutions in Fashion, hair appliances, skin appliances, and smart home essentials. Our mission is to empower every individual to feel confident and cared for—whether through nourishing routines, tech-forward tools, or thoughtfully designed appliances that elevate everyday living. Rooted in quality, affordability, and cutting-edge innovation, we strive to blend tradition with modern needs, delivering products that truly understand and support your evolving lifestyle.